To be honest, this blog caught my attention because of the
title, “What Do (Suburban) Women Want” by Marty Kaplan on The Smirking Chimp
website. I thought it would be about the
comments Romney made about notebooks full of women. It was, instead, about an
extremely small focus group with rating meters somewhere in Ohio that CNN used
to gather and instantly broadcast opinions to the nation in the form of graphs
on the bottom of the screen. The author described the graphs as worms or
caterpillars which was apparently quite distracting to him. These graphs were
meant to show the reactions of 35 people who were somewhat undecided as they
watched the debates. According to the author they were actually split in their
opinion but stated they could change their minds. They were also half men and
half women. The sarcasm used describing the make-up of the focus group was
actually rather over done but he did make a point. The author does hold the
Norman Lear Chair in Entertainment, Media and Society, and has many other
credible notations next to his name including White House speechwriter,
Washington journalist, and Disney studio executive.
Mr. Kaplan made an interesting point in the overall idea
that we are getting “real-time tabulation of the sentiments of various audience
segments,” an instant opinion from Middle America if you will. The question is
do we actually form our own opinions from reading news coverage and researching
the issues, or are we getting our opinions from sources like Twitter because
that is what it “trending” right now. In this fast paced, complex world, where
so much information is at the fingertip of just about everyone, it’s hard to
know all of it, and very easy just to see how many agree/disagree on an issue
and go along with the majority, especially if it is an issue that does not
affect us specifically. This is where Mr. Kaplan makes his strongest point:
“But when technology puts a finger on the civic scale, when
it skews what we esteem in political discourse, when it privileges popularity
over other criteria for worth, an instant reaction gizmo isn't just fun, it's
potentially as subversive as the Electoral College, Citizens United or the
ascendance of post-truth politics.”
I think the question is once again: is technology out-pacing
our understanding of all the consequences of having and using it? Will we lose
our ability exercise our own personal choice because we are so overly influenced
by instantly knowing the opinions of others? Will checking to see what the
opinions of others are affect the ratings of what opinions are? I don’t have an
opinion on all that just yet. What a vicious circle this can become!